The mobile search market could trigger the next big wave of growth for the search industry. One big partnership between Google and Verizon stands ready to begin, and reach for a share of that market.
Somewhere the lawyers fence over codicils and subparagraphs, but once all of the 'wherefores' have been carefully tapped into place, a whole world of Google search on Verizon devices should clear up a morass of services Verizon customers see.
"I’m a Verizon Wireless customer and I get bounced all over the place depending on whatever deal the carrier cut. To say the Verizon Wireless default search experience is messy is an understatement," Larry Dignan said at ZDNet.
Going with Google looks like a no-brainer proposition. Ars Technica tossed out Nielsen Mobile search figures for the first quarter of 2008, and Google held 61 percent of the mobile search market.
Verizon isn't the only company this year to recognize Google's power. Norway's Opera Software, maker of the Opera Mini and Mobile browsers, promptly switched its mobile search choice back to Google after a year-long with Yahoo for its mobile search ended.
Google Mobile also pushed out a new Gears Geolocation API for wireless app developers. The API allows an application to locate a user based on either the cell towers they are near, or their IP address.
Using such technology makes mobile search much more valuable. Google showed off what popular travel site lastminute.com in the UK does with geolocation now:
Friday, August 22, 2008
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2 comments:
Yo David! Congrats on the new site!
David Utter: Web Reporter Extraordinaire
Verizon and Google getting together will position Verizon very well. We may soon see Android-based phones from Verizon! This would be good for Verizon which is still reeling from mass defections of Mac users to AT&T and the iPhone.
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