The search industry's big shindig, the Search Engine Strategies conference in San Jose, sits in the backyard of the biggest search and advertising company. Google backed up its status by handing site publishers more features for the Website Optimizer service.
Inside AdWords posted the relevant 411:
- Experiment Pruning: This new feature allows you to disable one or more combinations from taking part in your Website Optimizer experiments. Pruning can help you achieve faster, more meaningful results by allowing you to remove poorly performing or illogical combinations. This is especially helpful in cases where your experiment may have too many combinations relative to the amount of traffic it receives.
- A/B Offline Validation: If your test or goal pages aren't accessible to Website Optimizer then no worries. You'll now be able to just upload a copy of your tagged page and Website Optimizer will make sure that everything is tagged properly.
- More Intuitive Reporting: We've enhanced our reports to more clearly show how your combinations are performing, and to better indicate when we've found one or more high-confidence winning combinations. This will help prevent you from drawing false conclusions from results or from ending experiments prematurely.
Google has maintained a nice pace with updates for Website Optimizer. When I first interviewed Vanessa Fox, the patron saint of Google Webmaster Central, when it debuted, she mentioned they planned to drop in new updates every two or three months.
Though she's long left the big G, Google continues to maintain this pace, as it should. Optimized websites mean better content indexing, which makes it more effective to place relevant ads against a given piece of content.
Posts
0 comments:
Post a Comment